Faculty
Piotr Winkielman
Professor
My primary line of research explores the interplay between affect and consciousness. I am trying to understand "unconscious affect", how affect guides behavior, and the embodiment of affective processing. A related line concerns cognitive "feelings", such as processing fluency or recall difficulty. I am trying to understand what mechanisms generate such feelings, what is the relation between cognitive and affective feelings, and how the judgmental impact of cognitive feelings is mediated by people's naive beliefs about their source and meaning. Another topic of my research is how the influence of accessible information on judgment is mediated by categorization and awareness. Finally, I explore the role of conversational processes in social judgment.
Winkielman, P., Berridge, K. C., & Wilbarger, J. (2005). Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. Personality and Social Psychology Bulletin, 1, 121-135. Abstract, PDF.
Winkielman, P. & Berridge, K. C. (2004). Unconscious emotion. Current Directions in Psychological Science, 13, 120-123. Abstract, PDF.
Winkielman, P. & Berridge, K. C. (2003). Irrational wanting and sub-rational liking: How rudimentary motivational and affective processes shape preferences and choices. Political Psychology, 24, 657-680. Abstract, PDF.
Winkielman, P., Schwarz, N., Fazendeiro, T., & Reber, R. (2003). The hedonic marking of processing fluency: Implications for evaluative judgment. In J. Musch & K. C. Klauer (Eds.), The Psychology of Evaluation: Affective Processes in Cognition and Emotion. (pp. 189-217). Mahwah, NJ: Lawrence Erlbaum. (publisher's book webpage here)
Winkielman, P., Schwarz, N., & Nowak, A. (2002). Affect and processing dynamics: Perceptual fluency enhances evaluations. In S. Moore & M. Oaksford (Eds.), Emotional Cognition: >From brain to behaviour. (pp. 111-136). Amsterdam, NL: John Benjamins. Read the chapter (#5) on the web here.
Winkielman P., Berntson G. G., & Cacioppo J. T. (2001). The psychophysiological perspective on the social mind. In A. Tesser & N. Schwarz (Eds.), Blackwell Handbook of Social Psychology: Intraindividual Processes. (pp. 89-108). Oxford: Blackwell. (publisher's book webpage here). PDF.
Winkielman, P., & Cacioppo, J. T. (2001). Mind at ease puts a smile on the face: Psychophysiological evidence that processing facilitation increases positive affect. Journal of Personality and Social Psychology, 81, 989–1000. Abstract, PDF.
Winkielman, P., & Schwarz, N. (2001). How pleasant was your childhood? Beliefs about memory shape inferences from experienced difficulty of recall. Psychological Science, 12, 176-179. Abstract, PDF
Winkielman, P., Knauper, B. & Schwarz, N. (1998). Looking back at anger: Reference periods change the interpretation of emotion frequency questions. Journal of Personality and Social Psychology, 75, 719-728. Abstract, PDF.
Winkielman, P., Schwarz, N. & Belli, R. F. (1998). The role of ease of retrieval and attribution in memory judgments: Judging your memory as worse despite recalling more events. Psychological Science, 9, 124-126. Abstract, PDF.
Winkielman, P., Zajonc, R. B., & Schwarz, N. (1997). Subliminal affective priming resists attributional interventions. Cognition and Emotion, 11, 433-465. Abstract, PDF.
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